AaruBehavior simulation
Population simulations for product, pricing, messaging and strategic decisions.
Audience simulation
THE SYNTHETIC RESEARCH DIRECTORY
Synthetic market research
Find the companies, compare their tools, and see what you can do with them.
Research tools
Delve AISynthetic Users
AI-generated participants for surveys, interviews and product-concept feedback.
Synthetic respondents
Electric TwinSynthetic audiences
An audience workspace for asking new questions of models built around customer research.
Audience simulation
FairgenBoost
Synthetic expansion of existing survey samples for deeper subgroup analysis.
Sample augmentation
FairgenTwins
Simulated respondents from partner audiences or your own quantitative and qualitative research.
Digital twins
IpsosPersonaBot
Conversational access to personas from segmentation studies, including consumer and healthcare applications.
Digital twins
PanoplaiDigital Twins
Audience segment conversations alongside survey collection, data ingestion and reporting.
Digital twins
QualtricsSynthetic Panels
Synthetic survey responses within Qualtrics, with documented survey-feature compatibility.
Synthetic respondents
SimileBehavioral simulation
Human-behavior simulations designed to explore reactions to changing products, prices and policies.
Audience simulation
Synthetic UsersSynthetic Users
Persona-based research studies, interviews and surveys with developer API access.
Synthetic respondents
TolunaHarmonAIze Boost
Post-fieldwork synthetic augmentation for smaller or hard-to-reach survey groups.
Sample augmentation
TolunaSynthetic Personas
Synthetic survey-taking personas for screening claims, ideas, flavors and brand messages.
Synthetic respondents
YabbleVirtual Audiences
AI-generated audiences for exploratory research and concept feedback, including visual stimuli.
Audience simulation
Updated 6 September 2026. Suggest a toolAbout the directory
FROM AROUND THE INDUSTRY
News & company updates
AnnouncementQualtrics announces experience-simulation platform planned for 2027
Qualtrics has announced its XM Data & AI Platform, with availability planned for 2027. Its experience-simulation capability will use synthetic data and digital twins of customers to explore responses to pricing changes, new offerings and policies.
Read more Image: Qualtrics
Company perspectiveStravito shares a financial-services AI persona case study
Stravito describes how a financial-services organization uses AI personas to keep customer perspectives available to its teams. The case study explains the role of existing research and validation in the rollout.
Read more Image: stravito.com
Company perspectiveArticos compares research for measuring and explaining
Articos separates questions about scale from questions about motivation. Its guide compares qualitative and quantitative methods and considers how synthetic research fits into that choice.
Read more Image: articos.com
Company perspectiveArticos explains how to combine findings without losing context
Articos outlines a process for moving from individual responses to shared themes and conclusions. It also discusses where AI can assist with the mechanical work of organizing research.
Read more Image: articos.com
Company perspectiveSimile sets out its approach to testing what-if decisions
Simile explains how interviews, surveys and behavioral records can contribute different pieces to a simulation. The article focuses on using those models to explore decisions before taking action.
Read more Image: simile.com
Company perspectiveStravito offers five starting points for using AI personas
Stravito brings together practical advice for moving from persona exploration into business decisions. The article focuses on getting started with clear use cases and connecting the work to an organization's research.
Read more Image: stravito.com
START WITH GOOD PRACTICE